Impact Marvel insights

Useful thinking for founders responsible for growth.

Evidence-led guides on performance marketing, ecommerce conversion, Shopify and organic discovery—written to help you make a better decision before you hire us.

Free Google Shopping audit

30-point checklist · No signupGoogle Merchant Center feed audit checklistCheck product data, landing-page consistency, diagnostics, feed quality, measurement and campaign readiness.

Free decision tool

Calculator · No signupD2C Profitability & Break-Even ROAS CalculatorSee placed versus delivered ROAS, GST-exclusive revenue, COD/RTO impact, contribution and your maximum sustainable CPA.

Operating-model guide

Agency vs freelancer vs in-house · 11-minute readWhich performance marketing operating model fits?Compare coverage, ownership, management, continuity and cost before deciding whom to hire.

CRO pricing guide

Transparent CRO pricing · 11-minute readEcommerce CRO cost in IndiaCompare one-time redesign + CRO, ongoing CRO, implementation scope, measurement readiness and break-even economics.

Performance marketing pricing

Transparent pricing · 10-minute readPerformance marketing agency cost in IndiaSee Impact Marvel's published fees, ad-spend separation, GST, project prices, exclusions and quotation checklist.

Agency selection guide

Agency selection · 12-minute readBest performance marketing agency in India? How to chooseA practical eight-part scorecard for measurement, economics, creative, CRO, ownership and commercial clarity.